Killer Ideas (Copy)
Killer Ideas (Copy)
Deliver My Ride
Deliver My Ride
Delivermyride.com is an online car buying platform that lets you buy your brand new car online and delivers it right to you. This new category already has tons of well-funded, established competition with much deeper pockets. However we all know that deciding what car to buy is hard, but with DMR, everything else is easy.
Deliver My Ride
Deliver My Ride
Delivermyride.com is an online car buying platform that lets you buy your brand new car online and delivers it right to you. This new category already has tons of well-funded, established competition with much deeper pockets. However we all know that deciding what car to buy is hard, but with DMR, everything else is easy.
Deciding on what car to buy can be traumatic. Sometimes absurdly so.
BrassCraft
BrassCraft
IPlumbing supply stores always seem to have one employee who always acts like he’s judging the plumbers that come in. We call him Gus.
This campaign was done just because the client wanted something fun. The entire thing was done in house, with my partner and I directing.
BrassCraft
BrassCraft
IPlumbing supply stores always seem to have one employee who always acts like he’s judging the plumbers that come in. We call him Gus.
This campaign was done just because the client wanted something fun. The entire thing was done in house, with my partner and I directing.
Wayne State University
Wayne State University
WSU was long overshadowed by Michigan and Michigan State. And they were tired of it. This campaign created a whole new identity and attitude for the University. The first year after it ran, they had their largest freshman enrollment ever.
Wayne State University
Wayne State University
WSU was long overshadowed by Michigan and Michigan State. And they were tired of it. This campaign created a whole new identity and attitude for the University. The first year after it ran, they had their largest freshman enrollment ever.
We wanted to skip the normal tropes for higher education. Slow drone footage of a beautiful canvas. Portraits of distinguished faculty. Students looking at camera. We focused on capturing the spirit and energy of the university – a place where people weren’t afraid to work harder to overcome an obstacle.
BRAVE BUFFET
Magna Brave Buffet
Magna is one of the biggest automotive suppliers in the world. To help them change their perception of being “just a bumper company,” we repositioned their exteriors group as “Ruthlessly Brave.” The Brave Buffet was an experiential activation featuring gourmet cuisine with insects as ingredients. The food was served to automotive designers around the North American Auto Show, and it showed that Magna was brave enough to help them make the most radical new designs come true.
BRAVE BUFFET
Magna Brave Buffet
Magna is one of the biggest automotive suppliers in the world. To help them change their perception of being “just a bumper company,” we repositioned their exteriors group as “Ruthlessly Brave.” The Brave Buffet was an experiential activation featuring gourmet cuisine with insects as ingredients. The food was served to automotive designers around the North American Auto Show, and it showed that Magna was brave enough to help them make the most radical new designs come true.
We made people eat bugs. And they liked it.
OnStar
OnStar
OnStar is a brand that's been around forever. It has plenty of awareness and a loyal following in the safety and security area. But it was our job, as creatives, and creative directors, to improve brand opinion. With a limited media spend, we did this by adding more emotion to the campaign and then creating highly engaging mobile executions.
OnStar
OnStar
OnStar is a brand that's been around forever. It has plenty of awareness and a loyal following in the safety and security area. But it was our job, as creatives, and creative directors, to improve brand opinion. With a limited media spend, we did this by adding more emotion to the campaign and then creating highly engaging mobile executions.
OnStar's media budget was 100% dedicated to digital – especially mobile. We were successfully able to move the creative into executions designed to take advantage of mobile platforms.
We also collaborated with Facebook for the first-ever GM/Facebook "Spark" Session. This brainstorm resulted in GM's first sequential series of posts. These ads worked in a series to target and re-target users to multiply impressions and reinforce the message.
Delonghi Revised (Copy)
Delonghi
People love their fancy coffee drinks, but don't think they can make them at home. This idea created a complete, high-end coffee shop in Brooklyn and gave people an empty cup and the chance to do it themselves.
Delonghi Revised (Copy)
Delonghi
People love their fancy coffee drinks, but don't think they can make them at home. This idea created a complete, high-end coffee shop in Brooklyn and gave people an empty cup and the chance to do it themselves.
US Navy
US NAVY
Before the "boom" and after, the Navy is there. Unlike other branches of the Military, the Navy is both proactive and reactive. This is the strategy that drove this work.
US Navy
US NAVY
Before the "boom" and after, the Navy is there. Unlike other branches of the Military, the Navy is both proactive and reactive. This is the strategy that drove this work.
The Shield was shot in 2009, but it was held back after a terrorist tried to light his underwear on fire to blow up a plane. It debuted during the Army/Navy game in 2014 and, even better, it was part of a major Bill Maher rant on Real Time. The print pieces are from the campaign that retained the business when it went up for mandatory review.
Dow Solar
DOW SOLAR
It wasn’t just creating a new product, it was creating a whole new category.
Dow Solar
DOW SOLAR
It wasn’t just creating a new product, it was creating a whole new category.
We partnered with Google for a first of its kind application of Google Maps powering the interactive ad. People could enter their address and pull up a picture of their house from Google Maps. Then they could drag the solar array on to their roof to see how it would look. The media buy for the banner is long over, but the video case study above gives a pretty nice overview of it worked.
Winner 2014 IAC Best Advertising Interactive Application // Dow Solar Shingles Google Experience
Both Lazy Roof and the Google Maps App were D Show winners
HAVEN
HAVEN
This was a pro-bono spot for a women’s shelter. It was an emotional day of shooting because of the power of the message.
HAVEN
HAVEN
This was a pro-bono spot for a women’s shelter. It was an emotional day of shooting because of the power of the message.
Chevy
CHEVROLET
It was a big account. A really big account. And a tremendous number of projects – all on the top levels of the brand. Car and truck. New vehicle launches. Broadcast, Print, New Media, even Radio (remember radio?). Awards were won and honors bestowed. Here are some highlights.
Chevy
CHEVROLET
It was a big account. A really big account. And a tremendous number of projects – all on the top levels of the brand. Car and truck. New vehicle launches. Broadcast, Print, New Media, even Radio (remember radio?). Awards were won and honors bestowed. Here are some highlights.
True Detroit
TRUE DETROIT
Detroit is the most unique, most gritty, most authentic city in the world. After bankruptcy, this was a poster campaign to rebrand the city.
True Detroit
TRUE DETROIT
Detroit is the most unique, most gritty, most authentic city in the world. After bankruptcy, this was a poster campaign to rebrand the city.
McDonald's
McDONALD's
How often do you get to work on something that you truly, truly love? This spot was for an Olympics promotion and was all about the power of the french fry.
McDonald's
McDONALD's
How often do you get to work on something that you truly, truly love? This spot was for an Olympics promotion and was all about the power of the french fry.
One offs
ONE OFFS
One hit wonders. Great ideas that should have been produced but weren't. Spec ads. All the stuff we love that doesn't have a dedicated home is found here.
One offs
ONE OFFS
One hit wonders. Great ideas that should have been produced but weren't. Spec ads. All the stuff we love that doesn't have a dedicated home is found here.
