Magna Brave Buffet

Magna is one of the biggest automotive suppliers in the world. To help them change their perception of being “just a bumper company,” we repositioned their exteriors group as “Ruthlessly Brave.” The Brave Buffet was an experiential activation featuring gourmet cuisine with insects as ingredients. The food was served to automotive designers around the North American Auto Show, and it showed that Magna was brave enough to help them make the most radical new designs come true.